Nu Början is a Swedish inspired brand, that focuses on finding designs that meet scandivian interior design principles and make you feel at relaxed at home. The direct translation of Nu Början into English is "Now the Beginning" Ny Början translates to "New Beginning". We see your little one as your new beginning and we what your home to feel as like a scandi nordic haven that you can enjoy all the precious moments with you new addition. We focus on finding the perfect decor items for your nursery, we work with local and global suppliers to find the very best quality products. We focus on quality and customer service as our number one priority. We have over 10 years experience working in online retail, we are a fully registered UK limited company so you can buy with ease in knowledge that your in safe hands so don't worry. Or as they say in sweden Ingen ko på isen